Mission Statement Customer Oriented Missions - 938 Words

MISSION STATEMENT â€Å"Mission statement is a description of what an organization actually does – what its business is – and why it does it.† Often called the â€Å"credo†, â€Å"philosophy†, â€Å"core values† or â€Å"our aspirations†, organization’s mission is the statement that defines its core purpose or reason for being. It tells who a company is and what it does. According to P. Drucker, often called the father of modern management, a mission is the primary guidance in creating plans, strategies or making daily decisions. It is an important communication tool that conveys information about organization’s products, services, targeted customers, geographic markets, philosophies, values and plans for future growth to all of its stakeholders. In other words, every major reason why company exists must be reflected in its mission, so any employee, supplier, customer or community would understand the driving force behind organization’s operations. There are two types of statements: * Customer-oriented missions. Customer-oriented missions define organization’s purpose in terms of meeting customer needs or providing solutions for them. For example, Nokia’s statement â€Å"connecting people† is customer-oriented. * Product-oriented missions. Product-oriented missions focus on what products or services to serve rather than what solutions to provide for customers. VISION STATEMENT â€Å"Vision is a statement that expresses organization’s ultimate objectives.† It is very important for any organization toShow MoreRelatedMission Vision Statements1101 Words   |  5 PagesMISSION amp; VISION STATEMENTS FedEx amp; Google Mission amp; Vision Statement Analysis Prepared for Prepared by October, 2013 MISSION STATEMENT â€Å"Mission statement  is a description of what an organization actually does – what its business is – and why it does it.† Often called the â€Å"credo†, â€Å"philosophy†, â€Å"core values† or â€Å"our aspirations†, organization’s mission is the statement that defines its core purpose or reason for being. It tells who a company is and what it does. AccordingRead MoreStrategic Plan, Part I: Conceptualizing a Business1108 Words   |  5 Pagesassignment. A mission statement will be developed, setting the business apart from others in the same or similar market. The vision statement will also made, discussing the direction the business wants to take in the future. Other topics such as, principles or values will be discussed. Concluding the paper will analyze the mission and vision statement, and values in guiding the business in a strategic direction. Followed by an evaluation of customers need in giving the competitive advantages. Mission Statement Read MoreBsb Inc: Pizza Wars Come to Campus1570 Words   |  7 Pages1. What is Apples vision and mission statements? Answer : Apples Mission Statement Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. 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This approach totally contradicts with the one of the previous years of the industrial age, which the prominent scholar Drucker (1954) defined that the main purpose of the organization is to generate profit. But nowadays, it appears clear that for the future prosperity of the company, the building of the loyal customer base is necessaryRead MoreCentura Health Mission and Vision700 Words   |  3 PagesCentura Health Mission and Vision Centura Health is a hospital system located in Colorado and Kansas. They have created a mission and vision statement that focuses on the communities that they serve. Their current mission Statement is â€Å"We extend the healing ministry of Christ by caring for those who are ill and by nurturing the health of the people in our communities.† (Centura, 2014). Their current vision statement is â€Å"Centura Health will fulfill a covenant of caring for our communities with excellenceRead MorePlanning Cycle : Business Planning1526 Words   |  7 PagesPart 2 Planning Cycle: Business planning is a statement of business goals, how they can be attained and plans for reaching them. When the existing business is to be taken to India a minimum 3- 5 years of business plan is required, because the investors has to look for their annual return in that timeframe. It is rightly said that – â€Å"Failing to plan is, planning to fail.† There are five steps involved in planning cycle. 1. Defining the mission statement. 2. Defining the current status of the businessRead MoreCompany Profile : Godaddy Inc. Essay1004 Words   |  5 Pagesmore than 14 million customers across different countries. Till date 63 million domains are registered using GoDaddy and the number is showing an upward trend. Customer Profile: Most of the GoDaddy’s customers are the people willing to start their own business, already running a business or who need to display anything online using internet. There is no specific age group and most of the people with/without computer awareness could be the potential customers. Mission Statement: As per the informationRead MoreMission, Vision and Objectives of Agrani Bank Limited, Bangladesh1212 Words   |  5 PagesMission, Vision and Objectives of an Organization: Perspective of Agrani Bank Limited Introductory Words: The ultimate challenge for a company in today’s fast growing and rapid changing world is to survive in the competition by achieving superior performance relative to its rivals. To achieve this, it requires strategic planning and one of the major components of the formal strategic planning process is to selectRead MoreStarbucks Coffee Company: The Values of a Multinational Company1101 Words   |  5 Pageswell. According to Starbucks’ official website their mission statement is: Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. With a mission statement as such, you can expect a company that would work with its employees to create an environment that is centered on the customer. Even still, how do the values of this company represent the culture? Espoused Values With a mission statement like Starbucks’, a lot of work is required to make this